I am currently in Laos at the moment. My homepage is set to Google.com and when I open my browser, I am redirected to Google.la. I noticed a few businesses using the .la extension, but most were opting for a .com
I had an idea to do something like hostels.jp for Laos so looked into the .la extension. The sad thing is that .la is being marketed to Los Angeles businesses!
The full story of what happened can be found here. It seems like the situation hasn’t changed since the article was written in 2002.