I just won my first .asia domain through the auction system. To participate in auctions you need to have registered the domain during the landrush period.
I was the only bidder on the domain and I got it for $10. The domain is ubud.asia. Ubud is a beautiful town in Bali. I like the registering domains for places and cities I would like to travel to. Producing content for a site in a beautiful, tropical location is a great excuse to travel to a destination.
Travel sites are also easy to monetize with hotels, hostels and tour affiliates.