Eretailers’ review and feedback sections have grown by nearly 25% since 2004. In fact, according to MarketingSherpa data, 58% of consumers prefer websites with peer-written product reviews.
A user generated review website is a great model to build a site on, either as a stand alone site or an addition to an established website. Once the basic framework has been set up – categories and fields, it is just a matter of adding a few items to each category. People visiting the site provide the content by writing reviews. You could even allow them to add new items to grow the site automatically.
You can then either display some ads on the site and/or include an affiliate link for each product to make money. To create a successful review site (like any site really) is to choose a suitable niche. If you choose hotels for example, it would probably be better to select a single country or region.
Some ideas for sites could include:
– digital cameras
– Japanese movies
– sporting goods
– video games
Some people might be thinking that they would need a team of programmers to build a review site, but fortunately there are scripts available that make it possible for anyone to set up their own review site. I just set up Reviews for Joomla today on my Japan Hostels site. I have used it a couple of times before, and it really takes no time to set up.
The new jReviewsEverywhere component enables you to integrate reviews into several popular Joomla components. The hostel site is running HotProperty another component which I like, but hasn’t been updated in a long time.
Reviews for Joomla is only $79.99 and the Everywhere component is an additional $35. I believe that this is a bargain. The component is very powerful and if you compare it to what internet marketers charge for their crappy ebooks, it represents great value. The support forum is very active with the developer providing much of the responses.
By the way, this isn’t a paid review 🙂 I was just impressed by this product that I thought I would share it with everyone.