UK Offer has an interview with his mate who just sold his freebies website for 120,000 pounds.

The site was started in 2000 on Geocities.

His story is a familar one:

I was a civil servant at the time, and hated my job with a passion so that certainly helped with motivation. After 18 months working the day job plus affiliate work at night, I was finally able to go full time from late 2001.