Building a brand is one of the keys to long-term business success. It starts with a logo, but the business logo is only one small part in the branding process. Every business, whether large or small, needs to focus some of their marketing efforts on branding. Here are five easy ways you can start branding your business today.

The Easy Ways to Start Branding

1.  Business Cards 

Getting businesses cards complete with your logo and contact information is the fastest and easiest way to start branding your company. Whenever you meet someone new, you’re likely to hand him or her a business card. It’s great if the card has your contact information, but it’s even better if the card is custom made with your logo, die-cut and make specifically to represent your business. This will help to build brand awareness through a unique business card standing out from the rest.

2.  Letterhead, Envelopes and Return Labels

Most companies send and receive mail every day. Each piece of mail goes through a number of hands before it reaches its final destination. With custom letterhead, envelopes and return labels, you can use every piece of mail you send as an opportunity to build brand awareness. A great place to get return labels custom made for your business is

3.  Tradeshows

Just about every industry holds tradeshows throughout the year. These events are perfect for branding. With the help of a printing company capable of designing and printing large banners, signs and posters, you can help build brand awareness through tradeshows.  

4.  Promotional Products

When attending tradeshows, charity events or just in your own office or store, you have a unique opportunity for branding. With promotional products, such as customized pens, personalized golf supplies and a number of other products, you can give away something free with your business logo and contact information. This is a great way to get someone to basically take a business card without actually taking a business card. These items work great for “goodie bags” and can be used at a number of different events.

5.  Direct Mail Marketing

The right direct mail marketing campaign will not only help drive new customers to your business, but will also help create brand awareness. Sending a direct mail postcard gives you the opportunity to put your business in front of hundreds or thousands of targeted consumers quickly. This is an easy way to build your business and your brand on a local level.

Using all five of these branding techniques will help you start creating some brand awareness. There are many other things you can do to create brand awareness, but you need to start with the basics.