Some thoughts on my Beijing website

August 27, 2008

The Beijing Olympics are finally over and some people have asked me how the blog went. Financially the site didn’t do as well as we had hoped. The site started well during the opening ceremony. It also did well the first week when Michael Phelps won his medals and then traffic tapered off a bit.

If calculate the costs and time of running the site, then we did come out in the red. In terms of the knowledge I gained from promoting and marketing the site, living in Beijing while the Olympics were on, I don’t think you can put a dollar value on. We also now have a site that has thousands of links, which will be useful to launch other sites from and it will still continue to make money, although obviously not as much as when the games were on.

Even though the site wasn’t as successful financially as what I would have liked, I still think I will go ahead and try to put together an ebook on the methods I used to build traffic to the site. We had a lot of success using Web 2.0 sites like Facebook and Youtube to drive traffic.

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