Profiting from keyword phrases - playing domain lotto
October 31, 2007
I was listening to another excellent domain podcast on webmasterradio and one of the guests told a great story.
An advertising company was doing a huge campaign for GMH based around the phrase “keys to victory”. They were already well into preparing for the launch of the campaign when they realized no one had bothered to check if “keystovictory.com” was actually available.
A public speaker was using the domain to promote his business and he sold the domain to the agency. I am pretty sure he didn’t know he would be selling it to GMH as the sale was done through a broker, but I am sure they offered him a good price for the domain.
I couldn’t find his site in archive.org, so I don’t know what the previous owner is using now. I did a search on the web and I found a good list of some of the domains which large companies are using now for different campaigns and don’t have their company name in them.
I think this is going to become more common. Creating an advertisement which directs people to a website it is going to be easier to track the success of the campaign. A memorable domain is a must for this, with no hyphens and preferably with a .com extension.
Of course if would be almost impossible to predict what domains will be needed, but if you stick to easy to say phrases, no hyphens and .coms or possibly a .tv, you will be on your way to having a good chance of winning domain lotto.
21st Century Insurance - 21st.com
A&E - SuitcaseOfCash.com
ABC - ABetterCommunity.com
ABC - BeUgly07.com
ABC - OnlyTheyKnow.com
Ad Council - TheTVBoss.org
Ad Council - DontAlmostGive.org
American Egg Board - NaturesMiracleFood.com
American Heart Associaton - BeatYourRisk.com
American Express - 800TheCard.com
American Express - Apply4BlueSky.com
American Express - ApplyClear.com
American Express - ILoveMiamiSpice.com
American Express - InChicago.com InNYC.com In-LA.com
American Express - MyLifeMyCard.com
American Express - StopPong.com
American Lung Association - AsthmaControl.com
Anheuser-Busch - BeeResponsible.com
Anheuser-Busch - Bud.TV (Superbowl)
Anheuser-Busch DesignatedDriver.com
AOL - TotalTalk.com
AstraZeneca - GettingItRight.com
Atari - TestDriveUnlimited.com
Aubuchon Hardware - HardwareStore.com
Audi - NeverFollow.com
Banana Republic - FindTheArtInTheEveryday.com
Bank Of America - Loans.com
Bayer - NoFleas.com
Bayer - WonderDrug.com
Barnes and Noble - Books.com
BellSouth FastAccess.com
Best Buy - CEOOO.com
Boeing - NewAirplane.com
Bombadier - LiveTheRace.tv
Bowflex - BuyTC.com
BP - ALittleBetterGasStation.com
Bridgestone - FindTobu.com
Bridgestone - TireSafety.com
Buchanan Group - BrandPower.com
Buick - DriveBeautiful.com
Burger King - ChickFlix.com
Burger King - HaveItYourWay.com
Burger King - PetMoustache.com
Burger King - StackersUnion.com
Burger King - SubservientChicken.com
Busch Gardens HeroSalute.com
California Milk Advisory Board - RealCaliforniaCheese.com
Calvin Klein - Bras.com
Calvin Klein - Underwear.com
Campbell’s Soup - MySoup.com
Carnation Instant Breakfast - GreatMorningGiveaway.com and MyMorningFuel.com
CBS - MiniatureKiller.com
Cessna - LearnToFly.com
Chattem - Icy Hot - FreedomOfMotion.info
Church & Dwight - Arrid deodorant - WetnessProtectionProgram.com
Chevron - WillYouJoinUs.com
Citibank - StudentLoan.com
Clorox - MealsTogether.com
Coca Cola - Lebron23-23.com
Coca Cola - Sublymonal.com
CocaCola - HowDoYouHangOut.com
Coffee Mate/Nestle - TheCowsAreComing.com
Comcast - CultureFool.com
Comcast - TheSlowskys.com
Conagra - SlimJim - Snapalope.com
Country Buffet - Buffet.com
Daimler Chrysler - AskDrZ.com
Daimler Chrysler - PatriotAdventure.com
DAngelo sandwich franchise - PapiSays.com
Dasani - MakeYourMouthWater.com
Del Pharmaceuticals - SensativityGone.com
Discovery Channel - Planet-Earth.com
Discovery Channel - ReadyAimFuture.com
Dish Network - IWantFootball24-7.com
Dish Network - SuckFreeTV.com
Dominos Pizza - AnythingGoesDeal.com
Dominos Pizza - BrooklynStylePizza.com
Dunkin Donuts - Flavorolgy.com
Dunkin Donuts - MyIcedCoffee.com
Durex - ProposeTheRing.com
Eli Lilly - DepressionHurts.com
ESPN - CollegeGameDay.com
Federal Express - SaveWithExpress.com
Federal Express - NoMoreAllNighters.com
Ford - BoredomHurts.com
Ford - FusionChallenge.com
Ford - GenuineService.com
Ford - UltimateBackyardAdventure.com
Frito Lay - SnackStrongProductions.com
GEICO - CavemansCrib.com
General Cigar - CigarWorld.com
General Electric - Ecomagination.com
General Electric - OneSecondTheater.com
General Electric - TransportationServices.com and TrailerServices.com
General Mills - MyHomeTownHelper.com
General Motors - KeysToVictory.com
General Motors - LiveGreenGoYellow.com
Georgia Pacific - StopFeedingMold.com
Glad - 1000Uses.com
GlaxoSmithKline - RestlessLegs.com
H&R Block - TaxCut.com
Heinz - TopThisTV.com
Hershey’s - WatchAndWhoa.com
Hilton Hotels - BeHospitable.com
History Channel - History.com
Honda - ElementAndFriends.com
Howard Stern - HowardTV.com
InDemand - GetHockey.com
Jack in the Box - BreakfastServedAllDay.com
Jack Links - MessWithSasquatch.com
JC Penny - Gift.com
Johnson and Johnson - Baby.com
Johnson and Johnson - ROCChallenge.com
Kellogg’s - ChildhoodIsCalling.com
Kimberly Clark - Kleenex
Kohl’s - TransformationNation.com
Kraft - CreamCheese.com
Kraft - GirlfriendsInvitation.com
Kraft - SingTheJingle.com
Kraft - TheCheesiest.com
Land Rover - TheNewRush.com
Lexus - ActivelySafe.com
Lexus - AllNewIS.com
MacNeil Automotive - Mats.com
Mars - AfterTheKiss.com (Superbowl)
Mars - BecomeAnMM.com
Master Card - WinANewHouse.com
MasterCard - Priceless.com
Mazda - NeverSawItComing.com
Mentadent - AreYouTeethPeople.com
Merck - Tell-Someone.com
Microsoft - Investor.com
Microsoft - WorkWherever.com
Mike’s Hard Lemonade.com - Mikesology.com
Milk - 2424Milk.com WhyMilk.com and GotMilk.com
Miller Beer - ManLaws.com
Miller Beer - TasteLoss.com
Mission Pharmacal - Citrical - StandStrong.com
Mother’s Polish - WaxForum.com
Mother’s Polish - DetailGuide.com
Mutual of America - YourRetirementCompany.com
Nestle - FollowTheFinger.com
Nestle - ForTheKidInYou.com
Nestle - GoPlayLabels.com
Nestle - HarvestSurprise.com
Nestle - SlowChurned.com
Nestle - Meals.com
Nexium - PurplePill.com
Nintendo - TouchGenerations.com
Nissan - Z.com
Nissan - ShowUsYourX.com
NORA - IntelligentWarmth.com
Norelco - ShaveEverywhere.com
Novartis/Lamisil - TakeCure.com
Office Depot - OfficeSupplies.com
Office Depot - School.com
PacifiCare - PrescriptionSolutions.com
Paypal - X.com
Pepsi - EveryTenMinutes.com
Pepsi - BrownAndBubbly.com
Pepsi - Mist-Takes.com
PETA - Circuses.com
Pfizer - JustAskToday.com
Pfizer - MyTimeToQuit.com
Phillips - ASimpleSwitch.com
Pioneer - DriveHappier.com
Procter & Gamble - AutoDry.com
Procter & Gamble - BlameItOnTheColor.com
Procter & Gamble - BounceEverywhere.com
Procter & Gamble - DumpCupid.com
Procter & Gamble - KeepThemGuessing.com
Procter & Gamble - Noticeables.com
Procter & Gamble - ShareYourSecret.com
Procter & Gamble - TimeRenewal.com
Procter & Gamble - Prilosec - HerFootball.com
Progressive Insurance - DriveInsurance.com
Prudential - RetirementRedzone.com
Purina - LongLiveYourDog.com
Qwest - Q.com
Roche - FluFacts.com
Sanofi-aventis - GoInsulin.com and YourInsulin.com
Sara Lee - GoMeat.com
SC Johnson - AutomaticShowerCleaner.com
Sharp Aquos - MoreToSee.com
Slimquick - HowWomenLoseWeight.com
Snickers - InstantDef.com
Sony Pictures, The Fog movie - EscapeTheFog.com
Sony Pictures, The Grudge 2 movie - DoYouHaveAGrudge.com
Sony - ReadyForTheShow.com
State Farm Insurance - 50MillionPounds.com
State Farm Insurance - NowWhat.com
Stouffer’s/Nestle - FreshFrozen.com and SeeWhatsCooking.com
Strom - NoYolks.com
SunSweet - PlumSmart.net
Sylvan Learning - Educate.com
Taco Bell - FourthMeal.com
Taco Bell - ThinkOutsideTheBun.com
Takeda - Rozerem - WeMissYou.com and TheyMissYou.com
Tanqueray - GlobeProbe.com
Texas Instruments - ItsTheMirrors.com
Tim Horton’s - 15millioncanadians.com
Tmobile - MyFaves.com
Tmobile - TheOnlyPhoneYouNeed.com
Toshiba - EndTheStealing.com
Toshiba - LetTheHarmonyBegin.com
Unilever - CampaignForRealBeauty.com
Unilever - CanYouTell.com
Unilever - CTURookie.com and Degreemen.com
Unilever - CupASoup.com
Unilever - GetHairapy.com
Unilever - ColorShowdown.com
Unilever - SpreadTheSharing.com
US Air Force - DoSomethingAmazing.com
US Department of Defense - TodaysMilitary.com
USA Network - ShowUsYourCharacter.com
USPS - ShipItWinIt.com
US Smokeless Tobacco - FreshCope.com
Verizon Broadband - RicherDeeperBroader.com
Warner Chilcott - ShortPeriod.com
Wedding Channel - Weddings.com
Wendys - BBV99.com
Wendys - FrostyFloat.com
Wendys - ThisIsMyBurger.com
Wrigley - CandyStand.com
Wrigley - GoodCleanFeeling.com
Wyeth Pharmaceuticals - KnowMenopause.com
Wyeth Pharmaceuticals - YourTimeForChange.com
Xerox - FrugalColor.com
Yoplait - SoGoodGirls.com
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One Response to “Profiting from keyword phrases - playing domain lotto”
Got something to say?
I am a pharmacologist formerly associated with the UCLA School of Medicine, now retired.
I have produced a 5 word highly attractive original sentence suitable for VISA , Mastercard or AMEX. Am I protected if I register this as a domain name before contacting the Agency?
Krishna