Retire Young and Wealthy

I once had a job in retail. I hated the job, but I did learn some valuable lessons.

My boss told me about one employee she had who could not sell high priced items. The person was fine with lower priced items, but not the high end stuff – where the real money is at. My boss came to the conclusion that the employee could not afford the items herself, so she had trouble selling them.

I think you can apply this same lesson to internet marketing. Just because you might not like something (long sales letters, opt-in boxes), it does not mean you shouldn’t use it on your sites. Just because you might not spend a thousand dollars on an internet marketing course, there are plenty of people who will.

You need to test everything and use whatever works.