I never had much experience trying to make money from CPM until I worked on my site for the Beijing Olympics. Basically you just get paid a certain amount every 1000 times your ad is displayed on a website. Rates are pretty low and vary between industries. A quick search on the internet says the average rate might be around $5. Possibly higher for finance related sites and lower for social networks/celebrity sites.
I have been following Duncan Riley’s latest venture with interest – the Inquisitr and have even contributed a few posts. Duncan used to write for TechCrunch and his articles were often the most interesting and controversial.
The site’s traffic has grown where he will now be spending $750 a month on a managed server. It seems to me to be quite a bit of money, and hosting is typically one lower costs of a web business, with the exception of hosting videos.
I suppose most people would be envious of that level of traffic, but for an entertainment/news site I think it is not unusual. The problem is however, like what I found with the Beijing Olympic site, is that the traffic is not targetted and it is difficult to monetize.
Finance is probably the best paying industry. Travel, what I am trying to focus on, is also good. Entertainment/celebrity type sites are probably the worst industries to be in. Teaching people how to make money from the internet is probably also very lucrative.
If I had to rank the best ways to make money from the internet, they would be:
- selling your own info product
- direct advertising deals with companies
- affiliate programs
- PPC (Adsense)
- CPM (cost per impression)
I am sure that the Inquisitr now is starting to gain some interest in traditional media channels and I am sure there are some Australian companies following with interest. Duncan is able to get a lot of traffic and interest from his stories, something which many traditional news sites fail to do. One simple reason I believe is that most news sites don’t have comment sections, or comments need to be manually approved. People want to have their own say on a story.
So the Inquisitr might be struggling to make money now, if it continues to grow rapidly, I am sure an old media newspaper or magazine, might be quick to snap it up.