Comments on: Adsense secret ebooks

By: Jen @ Adsense Freedom

Jen @ Adsense Freedom — Mon, 04 Sep 2006 22:54:43 +0000

I think the general rule is test, test, test! Even a 0.5% increase can make a big difference to Adsense income if you’ve got loads of traffic.

My own experience is that what works for one site doesn’t necessarily work for another – you have to be sensitive to the subject/niche.

By: drew - iPod Sport Kit

drew - iPod Sport Kit — Tue, 04 Jul 2006 05:46:32 +0000

Yeah, sounds like we’re both in agreement. Optimizing advertising is certainly an art/science without any magic secret.

Although I imagine SEO could have a magic secret as it’s based on strict algorithms compared to advertising optimization which is based on human visitors’ actions.

By: Mike

Mike — Wed, 28 Jun 2006 07:31:44 +0000

Thanks for the comment. I agree experimenting with layout, colors and so forth is important but it is not something to get carried away by.

People move the ads from the left to the right and then make a claim, I just had an increase in X% of clicks. It is not necessarily better on the right, it is more that the ads are in a different location to where people are use to seeing them and thus this could result in higher clickthroughs.

It doesn’t take long for regular readers of a site to become ad-blind, which is why I believe even Google is experimenting with images and videos.

The main point I wanted to make though, is that there is no “secret”, it is more about experimenting and optimization. Not all sites will have the same success.

By: World of Warcraft Card Game .com

World of Warcraft Card Game .com — Wed, 28 Jun 2006 03:54:43 +0000

You mention that Google may track the number of conversions (sales, sign-ups, etc) from AdSense clicks. However, I believe that this does not directly affect your CPC. It may of course affect how much AdWords publishers are willing to spend in the long-run.

Also, I agree that publishers should spend most of their time creating content and thus generating traffic. However, do not discount the benefits of ad optimization. Doubling your CPM will double your revenue. As the AdSense blog frequently points out, experiment with your sites and see what ad placement and style works best for you.