Some thoughts on my Beijing website
August 27, 2008
The Beijing Olympics are finally over and some people have asked me how the blog went. Financially the site didn’t do as well as we had hoped. The site started well during the opening ceremony. It also did well the first week when Michael Phelps won his medals and then traffic tapered off a bit.
If calculate the costs and time of running the site, then we did come out in the red. In terms of the knowledge I gained from promoting and marketing the site, living in Beijing while the Olympics were on, I don’t think you can put a dollar value on. We also now have a site that has thousands of links, which will be useful to launch other sites from and it will still continue to make money, although obviously not as much as when the games were on.
Even though the site wasn’t as successful financially as what I would have liked, I still think I will go ahead and try to put together an ebook on the methods I used to build traffic to the site. We had a lot of success using Web 2.0 sites like Facebook and Youtube to drive traffic.
Huge spike in traffic
August 4, 2008
I am happy to say that we are getting a great spike in traffic this week on the Beijing Olympic website.
We have also put together a medal tally widget that can be easily added to your blog or website.
Things are going to be very busy the next three weeks, but I am looking forward to reporting back after the Olympics as to how much the site made and the levels of traffic. So far everything is on track.
